14:00 - 14:15

Welcome word


14:15 - 14:45

Jan Moons (UXprobe) - Beyond The Lab, Into-The-Wild Testing

Today UX testing is still done in a lab with a very small set of users. The rise of analytics services and online micro-feedback tools is changing the state of art. It is possible now to understand how people, on a large scale, experience products in the real world. This will enable us to continuously learn from users and use their insights to make products better. Jan will give you the input to apply this to your own projects.


15:00 - 15:30

Dries De Roeck (Studio Dott.) - Hello Hybrids! A Story About Digital and Physical Products

The intertwining of digital and physical products, has led to signification changes in the landscape of design. Software development became part of hardware design and vice versa. Also, digital products allow interactions that were not imaginable before. The challenges brought to the table by these changes are central in Studio Dott’s ongoing in-house research activities, which will be unraveled during this talk.


15:30 - 16:00

Coffee break


16:00 - 16:30

Peter Fransen (Internet Architects) - Fighting Content Decay

In many large organisations, "decentralised communication" is all the rage. How can a small web team manage the content on its website when it has little control over what gets published? It can often feel like fighting a losing battle. We’re building a tool that can help them track down problems and keep tabs on the quality of the website.


16:45 - 17:15

Panel discussion with Mieke Daniels (KBC), Hans de Mondt (Astrata), Thomas Joos (Little Miss Robot), Jan Moons (UXprobe), Dries De Roeck (Studio Dott.) and Annie Stewart (Internet Architects).


17:15 - 17:45

Goodbye time